What is Web Analytics?

Web Analytics is the process of collecting, processing, and analyzing of website data.

With Web analytics, we can truly see how effective our marketing campaigns have been, find problems in our online services and make them better, and create customer profiles to boost the profitability of advertisement and sales efforts.

Every successful business is based on its ability to understand and utilize the data provided by its customers, competitors, and partners.

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Benefits of Web Analytics

Measure online traffic

Web analytics will tell you:

  • How many users and visitors you have on your website at any given time.
  • Where do they come from? 
  • What are they doing on the website?
  • How much time are they spending on the website? 

The analytics will divide all the sources of traffic and website conversions in an easily understandable way. Analyzing the data provided, a company will recognize which activities produce the most profit to the bottom line.

For example, we learned through data the effects of ranking higher on Google Search on a niche online store.

The analytics tracks how organic and paid traffic has been developing over time in real-time, and this will help a company invest their time and money more effectively.

Tracking Bounce Rate

Bounce Rate in analytics means that a user who has visited the website leaves without interacting with it.

A high bounce rate might tell us the following:

  • The users didn’t feel that content was for them, or it didn’t match well with the search query. 
  • A weak user experience overall. 

When a high bounce rate occurs on a website, it’s hard to expect a website to produce quality leads, sales, or any other conversions related to business.

Tracking and improving the user experience and making sure that the content is what the users want will lower the bounce rate and increase the profitability of the website.

Tracking different exit pages from the analytics will show the worst performing pages in the business.

Optimizing and Tracking of Marketing Campaigns

For different marketing campaigns, online or offline can be created unique and specific links that can be tracked. Tracking these unique links will provide you with details on how these marketing campaigns have been received by the users and if it’s been profitable.

By tracking everything possible, you will find potentially highly returning campaigns to invest more and cancel campaigns that are performing poorly.

Create easily unique links with Google Campaign URL Builder.

Unique links also allow tracking offline-to-online campaigns. For example, a business could share it’s a unique link in an event or utilize the link in mailing campaigns which effects could be tracked online.

Finding the Right Target Audience and its Capitalization

In marketing, it’s crucial to find the right target audience for your products and services. An accurate target group will improve the profitability of marketing campaigns and leave a positive mark on the company itself.

Web analytics will provide companies with information to create and find the right target audiences.

Finding the audience will help companies create marketing materials that leave a positive feeling to their customers.

The right marketing campaigns to the right audiences will increase sales, conversions, and make a website better.

Is Social Media Platforms Important To Your Business?

Social media networks are open to everyone, giving chance to connect the amount of people to follow their activities or potential buyers. Interacting with consumers on social media is an important marketing strategy for businesses. This helps marketers be more informed about their target audience, likes, dislikes, and interests so that they can create a better marketing strategy to attract such customers.

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Social media networks like Facebook, Instagram, and Twitter have massive reach, and by joining these networks, you can take advantage of their large audience numbers. Now you need to create consumer trust via original content, targeted ads, and boosted posts, you can reach your dream client.

If people don’t know about your business, they can’t become your customers. Social media boosts your visibility among potential customers, letting you reach a wide audience by using a large amount of time and effort. And it’s free to create a business profile on all the major social networks, so you have nothing to lose.

Digital marketing method will increase brand awareness and establish brand trust by building a solid social media presence for your brand. But really, how important is a social media for a business like yours? Let’s check out below points.

66% Facebook Users: say that they Like or Follow a brand on this social platform

66% Facebook Users: state that they check their Facebook accounts every day

90% of Instagram users: say that they follow a business on this social network, which also translates to IG users being keen on interacting with brands they like.

90%

89% of online marketers: state that Instagram has been a very effective social media platform for influencer marketing

89%

53% of users say they purchased: a product they first discovered on Twitter

77% of Twitter users: say that they feel more positive about a certain brand when their Tweet has been replied to

90 million of LinkedIn users: are senior-level influencers, while 63 million of them are in decision-making positions

90%

SMM FEATURES

SEO META TAGS

SEO ON PAGE TAGS

SEO PRODUCTS TAGS

SEO XML SITEMAP

SEO STRUCTURED DATA

SEO URL

SEO IMAGE RENAME

SOCIAL MEDIA PROFILE

 
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