Internet Advertising

Ignasoft provide cost-effective email marketing campaign solution for enterprises, SMEs and Startups in GCC/UAE markets with high ROI. We increase your business leads, sales and conversion in the target region with the target audience.

Benefits of Email Marketing

  • It is the best marketing strategy for better local outreach.
  • One of the finest strategies to enhance your business visibility and brand awareness.
  • The most effective and exact way to generate leads and to increase sales.
  • As this is the direct way of interacting with your potential customer, thus, it helps in building credibility.
  • Expanded customer base.
  • A better way to reduce marketing costs.
  • By planning the right marketing strategies you can segment your target market.
  • Online marketing in uae through emails targeted and personalized content.
  • It will help you increase website traffic.

Social Media Marketing Services

Drives traffic to a website

The more visitors you get to the site, the more potential customers you have, which will result in increased sales. Internet advertising aims to attract users’ attention and send them to your website. The offers displayed in the digital ads should arouse curiosity and give people a good reason for clicking through your site.

Affordable for any budget

The minimum cost to reach an audience of 2,000 is three times cheaper than traditional advertising methods, so any company from a small family business to a huge enterprise can utilize online ads and get the most out of their financial resources.

Easy global coverage

Nowadays, people have a habit of searching for information about products and services via search engines like Google, Bing, and others. Internet advertising is a way to demonstrate your offers in front of over 4.3 billion web users around the globe. You can easily target the entire world via the Internet.

Allows targeting

Unlike traditional marketing media that advertises to everyone without filtering, internet advertising tailors the message to a specifically targeted audience — people who are most likely to convert into customers. For instance, a travel equipment company may use social media ads for advertising to users who are keen on travel, encouraging likes and shares.

The Importance of Email Marketing

Not only is email marketing a great tool for brand awareness, it is a powerful tactic for lead generation and lead nurturing. It is by understanding data, monitoring and tracking campaigns, and understanding the buyers journey, that we are now able to create email campaigns that convert leads into loyal customers.

  • Customer Relationship Management: With the introduction of Customer Relationship Management software such as HubSpot, email automation, personalisation and segmentation has become even easier to implement, and through CRM platforms businesses are now able to measure and track the success of each campaign - all of which allows for greater lead generation, conversion and customer retention. 
  • Personalisation: Your email open rate will increase when you send out emails that come from a real person. This is because recipients are more likely to believe in and trust an email from an individual's personal work address as opposed to an email sent out from a generic work address. It is also important that you address the individual you are contacting with their real name and not a generic greeting. This will draw the eye of the reader and keep them interested for longer - and build trust. 
  • Clear and Compelling Subject Lines: You are competing with hundreds of emails in your recipients inbox and because of this, you need to stand out from the crowd.  To do this, you need to create subject lines that are interesting, easy to digest, and drive the user to click through to the mail. 
  • Concise Messaging: Keep your email short, easy to read and to the point. No one wants to scroll through a long email. We are consumers of the digital age and we want our information as quickly as possible! 
  • Strong Call-to-Action: Identify the purpose of your email and make sure the reader understands what action they need to take. Whatever the purpose of your email, be it downloading an e-book or claiming a discount, you need to make sure that your recipient knows how to initiate the action. 
  • Track and Measure all Campaigns: What works for one audience, may not work for another and this is why it is important that you check your email open rates and click-through rates. This helps you understand the consumer in greater detail and helps you create the most successful segmented campaigns. 

 
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